Fashion Design Management - 1st Level Master Degree - Milán - Italia - IED Istituto Europeo di Design - sede Milán - I35378

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Fashion Design Management - 1st Level Master Degree
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IED Istituto Europeo di Design - sede Milán

Fashion Design Management - 1st Level Master Degree - Milán - Italia

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Contenido:
Fashion Design Management - 1st Level Master Degree.

The fashion industry is characterized by an increasingly complex development and marketing process throughout the value chain. It is also characterized by the presence of a highly evolved consumer who can act as the end customer, co-creator or even business partner for any creative product.

The aim of the Master in Fashion Design Management is to allow students to acquire the techniques and aesthetic awareness necessary to be able to fully engage with the processes of commercial analysis and strategy identification, both in terms of assessing feasibility and in terms of their execution. The development of intellectual, imaginative and creative skills, allowing students to think along innovative and strategic lines, is a key theme throughout both the theoretical and applied elements of the course.

Professional opportunities: The multidisciplinary and holistic teaching approach ensures that graduates have the necessary knowledge and skills to embark on a career within the international fashion industry. Graduates will be able to find work placements at any given point along the supply network, whether it be in the area of idea conception and design, product management and merchandising, production, branding and marketing, sales or customer care.

Graduates will go on to fulfil roles such as: Product Manager or Fashion Merchandiser in a range of organisations spanning production and services enterprises, Fashion Brands in the ready to wear sector, industrial manufacturing firms and creative consultancies.

Credits: 60

Start Date: March 2017

Language: English.

Target: The Master is aimed at graduates from the faculties of fashion design and economics.

Methodology and structure:

The Master course trains students through means of practical experience, research and design that complements a curriculum rich in theoretical and technical stimulus. Practical experience is gained with the development of projects, carried out in collaboration with external agencies and professionals who also provide students with support throughout their training.

The course is structured around the development of 3 key projects, increasing in complexity as the course progresses. These projects are assessed against pre-defined criteria and in terms of their social, cultural, ethical and economic impact viewed from the perspective of key stakeholders and judged in terms of their relevance to the specific sector. This is considered over the long-term, taking into account contemporary changes in taste, style and market tendencies.
In parallel to the applied component of study (development of real projects), students will, through traditional teaching, gain a thorough grounding in technical and technological aspects and acquire greater cultural awareness.

The course curriculum will cover:
  • Traditional classroom teaching methods allowing students to acquire skills and knowledge around key cultural / methodological and relational aspects (communication, etc.)
  • Workshops and applied design, involving strong student involvement through individual pieces of work, group work (projects, workshops, exercises, case-studies, use of technical simulations and role-plays etc.), supported by the participation of well-known designers who serve as examples of excellence in their chosen fields/sectors.
  • At the end of the course, students will complete a final dissertation, which will assess the skills gained throughout the Master course.
Syllabus:

History and Culture:

The course covers the use of interpretive tools to understand contemporary artistic phenomena in terms of their historic and cultural relevance and in the context of social trends. A good knowledge of contemporary fashion and design (and its key figures) will give greater understanding of the relationships between form and meaning and between different forms of creative expression.

Design Methods:

This module covers the methods and tools (Design Thinking) needed to carry out a structured and complex design project. This will facilitate an understanding of the transformation of contemporary society and allow students to formulate design ideas that adhere to ethical and sustainable principles. The design process unites a range of natural, functional, technological and formal principles. Teaching covers the different phases of this process, from idea conception to product development and allows students to identify the appropriate tools / methods and to be able to manage the different elements including idea formulation, construction and representation.

Communication Lab:

In order to be successful, designs need to be communicated in the most effective way possible. Students will develop skills, across media types, in the field of creative conception as well as the know-how to carry out effective communications around product design, using innovative digital media tools and communication styles.

Business Structure and Organisation:

The faculty of Marketing and Management provides the opportunity to study the international fashion industry and has introduced Fashion Design Management as a means to allow students to understand the processes that drive the design and execution of a fashion product, from product conception to marketing, whilst at the same time being sensitive to style trends.

Topics covered:
  • The Fashion Industry
The global fashion market, stakeholders involved across the various international fashion pipelines, different business models
  • Fashion Design Management
The design management process from the original brief all the way to the fashion collection:
Idea development, concept, mood board, sample collection and production
  • The Fashion Business Model
Effective analysis and planning of a business idea in its early stages is the key to achieving a winning business model. Students are able to carry out the process of developing a hypothetical business model, focusing on the identification and communication of the value proposition and thus transforming an idea into a viable business proposition.

Product Design: Fashion Product Management:

This module provides greater depth on methods that are fundamental in the production of contemporary fashion items. It covers the balance that needs to be struck between the creative concept and production chain considerations (time, resources, materials, skills needed etc.), also taking into account economic factors surrounding the production chain and evolving market trends.

Topics covered:
  • Fashion Product Management
This topic provides an overview of the product department; the team, timing, planning and production. It covers the process of creating a fashion product, with particular focus on qualitative/quantitative and commercial measures that are linked to both the external market and key business needs and which also needs to be considered in conjunction with a pricing analysis / framework, product positioning and sustainable development guidelines.
  • Fashion Marketing
This module explores the challenge of finding a balance between retaining a product’s creative essence whilst satisfying market trends. It involves the analysis of the processes of planning, development and of presenting a fashion collection according to business objectives, but remaining in tune with a product’s stylistic and creative aspects. This module will also look at the activities involved in the creation and distribution of a fashion item in terms of geographical and time considerations; allowing the business to achieve its objectives whilst being true to its own DNA and values.

Design Management: Strategy and Business:

This module starts by providing an overview of the key tools and methods involved in the process of product branding in the fashion sector, and then goes on to use a more hands-on approach to explore the different communication angles for a fashion product, balancing style trends, creative aesthetics and market factors. 

Topics covered:
  • Fashion Branding
The focus of this module is the analysis of the fashion brand in terms of its universal value and the challenges of planning a coordinated brand image. It will also focus on the impact of the brand on culture and on contemporary society.
Topics covered include: branding classics as a mission, value, personality, equity, stretching, experience and consumer driven brands. 
  • Fashion Communication
The teaching starts by providing an overview of fashion communication tools. It then focuses in on how to communicate a creative product, experimenting with innovative tools and considering different angles and approaches, to also include an eco-friendly/sustainable perspective.

Fashion Design 1:

This module follows the entire planning process: the initial brief (which is provided by one of the course’s external partners or by a course supervisor), the assessment of relevant consumer targets and the overall planning of an effective commercial business strategy. Students will therefore be able to test and apply knowledge and skills gained from other disciplines and will be able to further develop their own creativity in the design of a product, following the relevant company style or image and exploring a specific segment within an existing market.

Topics covered:
  • Consumer Oriented Design Management 
The consumer plays a central role within Consumer Orientated Design Management. This module aims to analyse the needs of this new type of consumer, who is subjected to rapidly changing realties. The course concentrates on the consumer psychology as an important aspect that should be considered throughout every stage of the collection flow.
  • Launching the business
To cover the following phases of the launch process: brand identity analysis, analysis of relevant consumer values and market segmentation, creation of the fashion collection concept, simulation of the commercial launch of the product, accompanied by a coherent communication strategy.

Fashion Design 2:

This module follows the entire planning process: the initial brief (which is provided by one of the course’s external partners or by a course supervisor), the assessment of relevant consumer targets and the overall planning of an effective commercial business strategy. Students will therefore be able to test and apply knowledge and skills gained from other disciplines and will be able to further develop their own creativity in the design of a product, following the relevant company style or image and exploring a specific segment within an existing market.

Topics covered:

  • Fashion Design Management planning
Following the business brief, the whole process of planning and presenting a fashion collection, including, for example the design concept, analysis of trends, evaluation of production possibilities, market evolution and resulting product communications. The process must follow the requirements of the partner agency and may simulate the process of entering a new business field, creating a new brand or new design image.
  • Presentation skills
Fashion Design 3: My Fashion Design:

The workshop encourages students to carry out their own research topic, using their own inspiration, according to market opportunities and create their own individual interpretation of a contemporary fashion product.

Students will experience the process of Fashion Design Management with dedicated tutoring across the following phases:
  • Research and Fashion Design concept
  • Value proposition and business
  • Planning, development and presentation
Case History:

topic: Ethics and sustainability in fashion

Using a real-life case study, students will document the challenge of creating a sustainable and ethical fashion industry, explaining the limitations, criticalities, opportunities and angles either in the creative and production process, or in the area of marketing and communications. Students will have the opportunity to deepen their knowledge on this subject as well as understand product values, positive elements to communicate to the consumer, compatibility with economic and business objectives and the implementation of a suitable production chain.

Sobre IED:

Un campus internacional:

El IED es una institución educativa en todas las disciplinas del diseño, la comunicación visual, la moda y el management. Actualmente es un gran network internacional de origen italiano y que nació en 1966 gracias a la feliz intuición de Francesco Morelli.

El Istituto Europeo di Design es, sobre todo, un sistema formativo en evolución. Un verdadero laboratorio capaz de pensar y reinventarse día a día.

Su misión es clara y precisa: ofrecer a los jóvenes creativos una formación completa, teórica y práctica, en definitiva una “Cultura del Proyecto” que les acompañe durante toda la vida.
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