Global Master in Fashion and Luxury Management

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Florencia Costa

Florencia Costa

Global Master in Fashion and Luxury Management

  • Modalidad de impartición
    La modalidad del Global Master in Fashion and Luxury Management es Presencial en Roma, Italia.
  • Número de horas
    Consultar con el centro.
  • Titulación oficial
    Concluido el tiempo de estudios, los alumnos obtienen el título acreditativo otorgado por Rome Business School.
  • Valoración del programa
    El Global Master in Fashion and Luxury Management es un programa educativo diseñado para proporcionar una comprensión integral de la gestión en las industrias de la moda y el lujo. Combina teoría y práctica, a menudo ofreciendo oportunidades de pasantías o proyectos prácticos en empresas del sector, con el objetivo de capacitar a los estudiantes para que comprendan los desafíos específicos y las oportunidades en la industria de la moda y el lujo, y para que estén preparados para roles de liderazgo y gestión en estas áreas.
  • Dirigido a
    Rome Business School recomienda este programa a a profesionales que deseen desarrollar habilidades específicas en gestión dentro de las industrias de la moda y el lujo.
  • Empleabilidad
    Los egresados del Master podrán asumir roles como Gerente de marca, Gerente de producto, Gerente de ventas y retail, Especialista en marketing y comunicación, Consultoría de moda y lujo y Emprendimiento.

Comentarios sobre Global Master in Fashion and Luxury Management - Presencial - Roma - Italia

  • Contenido
    Global Master in Fashion and Luxury Management.

    Rome Business School’s Global Master in Fashion and Luxury Management is the ideal choice for all those wishing to develop solid management skills to work in the Fashion & Design Management industry and become fashion and design specialists, trend researchers, fashion communicators, brand specialists and be competitive in the international job market.

    Formula: Full Time
    Method: On campus (Rome)
    Language: English

    Global Master in Fashion and Luxury Management Overview. The Master in Fashion and Luxury Management aims to train professionals with passion to learn and make an impact on the Fashion and Luxury system, market and industry. Participants will take advantage by studying the concept of Italian luxury style and “Made in Italy” fashion tradition directly in Rome, the heart of luxury. Students will equip themselves first with general core knowledge in management, than will learn the fundamentals to operate in these industries and with the knowledge of the new technology they will be fully ready to make an impact out in the world and accelerate their professional career.
    Learning Outcomes.
    1. Understand the Fashion and Luxury market from a business, creative and sociological point of view, and use their knowledge to develop an effective Brand strategy and successful execution.
    2. Develop a Brand in terms of Reputation, Appeal, Desirability, Sales, and Profit in the various Luxury and Fashion industries like Jewellery, Watches, Accessories, Fashion, and Leisure by understanding its key drivers, organization models, and Communication tools.
    3. Work on the Brand Image and Uniqueness to create a distinctive proposition that makes a Brand successful and relevant for Luxury Customers. In addition, you will develop an effective Communication strategy and holistic plan.
    4. Interact with each of the key management departments like Marketing, Retail, Digital, Communication, PR, Style by understanding the different roles and responsibilities in a Company organization.
    5. Evaluate the appropriateness of a Distribution strategy, in its mix of Retail/Wholesale/E-Commerce, and apply adequate strategies to develop each of the channels at its best performance.

    Shape your professional path through 4 pillars:

    True link with companies
    An international network of partner companies that will directly impact the students academic experience through the Business Practice LAB, Company visits, in class exercises and exclusive lecturers that will approach the theoretical contents of the master to the current professional reality.

    Rome Business School is proudly the most international business school in Italy. Everyday we are capable to immerse our students in a stimulating environment, thanks to our international faculty. our class with mixed ethnicity and our exclusive experience: Bootcamps. Students will have the opportunity to participate in bootcamps in Silicon Valley, Barcelona, Paris, Qatar, Lagos, Rome, Tuscany, London, China and Grand Tour of Italy.

    Professional Impact
    Our goal is to have a true impact on our students professional career, both through the academic and through our Career Services. In addition to the lectures, our Masters provide different services to build our students profile through a structured Career Services, company meetings from top international companies, Company Shadowing or Individual Coaching sessions and a soft skills programs.

    Higher Purpose
    Following our motto, Better Managers for a Better World, we believe in managers that build businesses with a higher purpose. For that, we will train leaders to be responsible and innovative, and to drive change in society starting within their own companies.

    Why choose our Global Master in Fashion and Luxury Management.

    Company Visits Exclusive fashion and luxury company visits to immerse yourself in the glamour of the fashion luxury industry.​ Experiential visit to GUCCI, Valentino, Hugo Boss, Bulgari & Fendi with an aim to understand how each company manages its value chain, the customer experience of a Luxury brand/industry specific, how they manage the different communication channels, the segment market trends, etc.

    International Bootcamp in Paris included in the Master Put global leadership into practice and enrich your CV with an extraordinary international experience as you immerse yourself in the world of business. Embrace the role of a global student: broaden your professional horizons and build global connections through an engaging one-week boot camp. The Master's program offers a unique opportunity with its immersive Bootcamp in Paris included in the cost. You can also explore the vibrant cores of some of the world's most cosmopolitan cities, including Silicon Valley, Paris, Rome, Lagos, Doha, London,Qatar, China, or Tuscany.

    Business Practice Lab with Valentino During the Business Practice Lab workshop with Valentino, students will work with managers to define a strategy for guiding customers through the buyer's journey of VALENTINO products. Students will have the opportunity to step into the shoes of a Head of Own label, develop a global fashion or luxury brand and define operational strategy, market positioning and pricing. They will be guided to define product assortment and distribution strategy as a Global Manager.

    Impact on career Rome Business School achieved a 97% placement rate. More than 69% of students found a new job within six months of completing their Master's degree and more than 50% before completion. Our students find jobs in prestigious companies such as: LuisaViaRoma, Vince, Versace, Max Mara, La Rinascente.

    Business in action The program offers extensive networking opportunities with industry professionals, RBS CAB board members, and business partners through company visits, guest lectures, and Capstone projects. It includes business case assessments of recent successful brand stories and a Business Practice lab with Valentino, where students work on HR strategies for a luxury fashion company. They also engage in developing a global fashion or luxury brand strategy and get access to the VOGUE BUSINESS database for valuable insights. The Capstone Project involves real challenges from top industry companies or developing business plans for fashion and luxury products.

    Eduniversal Ranking Ranked TOP 30 on Masters Worldwide by Eduniversal.

    Global Master in Fashion and Luxury Management: The Master’s in Fashion and Luxury Management aims to train young professionals with the managerial skills required to be effective specialists in luxury brands, product developers, and fashion researchers. They will be able to understand the luxury market and embrace new technologies for luxury and fashion innovation to grow sustainable businesses.
    Acquire new skills and more knowledge about the world of economics During the first module of the Master Fashion and Luxury Management, students will learn to:
    • Managerial Economics
      This module aims to prepare students by providing them with the essentials of entrepreneurship and business planning.
    • Entrepreneurship and Business Planning
      With this module, the managerial skills required to understand a Business Plan and its structure will be developed.
    • Business Strategy
      Through this module, students will know how to understand the long-term direction and strategy of a company, and will be able to identify the strategic business units of organizations.
    • Accounting & Budgeting
      This module is aimed at students understanding the importance of financial management and control principles, with key indicators such as ROI, EBIT, GAAP.
    • Project & Operations Management
      With this module, students will be able to manage projects, examine data and information, and have a diagnostic approach in solving problems.
    • Marketing: Traditional and Digital
      Students will learn the application of marketing principles in organizational decision making.
    • Human Resource Management
      This subject area focuses on strategic human resource issues such as workforce acquisition, development, motivation and retention.
    • Data Analytics ​for Managers
      This course is designed to equip students with the basic knowledge needed to analyze and interpret large sets of data, to make effective business decisions and strategies.

    Specialising in Fashion and Luxury directly in Italy During the second module of the Master in Fashion and Luxury Management, students will learn how to: 1) The Fashion and the Luxury Market, its Sociology and its People: ​
    • The Global Luxury and Fashion Markets, Groups, Brands and key players​
    • The Fashion and Luxury Industry, its Cultural revolution and sociology​
    • Fashion and Luxury Uniqueness in Customer’s mind​
    • The success factors of Brand Origin, and the reasons for success of ‘Made in Italy’​
    • People, Roles, Functions, Managerial Competences linked to Fashion​​
    2) The Fashion World and the Management of Fashion Brands: ​
    • The Fashion market segmentation, key categories, key players ​
    • Branding and Positioning for Fahion Brands​
    • Product Design, Style Development and Production​
    • Marketing and communication/PR​
    • Merchandising and Buying​
    • Visual Merchandising​
    • Fashion shows and Events management​
    ​3) The World of Luxury and the Management of Luxury Brands ​
    • The Fashion market segmentation, key categories, key players ​
    • Product Design, Style Development and Production​
    • Marketing and communication/PR​
    • Merchandising and Buying​
    • Visual Merchandising​
    • Fashion shows and Showroom management​
    ​4) The role of the Store in generating – Desirability, Purchase and Loyalty in Fashion and Luxury​:
    • Store design, Concepts, Aesthetics, Functionality​
    • Retail challenge: Locations, Geography, Visibility, traffic catching​
    • The key role of Sales Ambassadors in Store

    New Fashion Tech, Future Trends and ​Global Leadership During the third module of the Master in Fashion and Luxury Management, students will learn how to: 5) Fashion Luxury Law:​
    • Luxury and Fashion Licensing, & Luxury Trademarks ​
    • Legal and Ethical Aspects and Copy Right​
    ​6) Fashion & Luxury New Tech and Big Data Analytics​:
    • New Tech, AI, and The Future of Luxury and Fashion​
    • Fashion & Luxury in the Metaverse​
    • Retail, Luxury and Fashion Analytics ​
    ​7) Sustainability & Future Trends:​
    • Climate choice: perspectives for environmentally conscious businesses in Fashion and Luxury​
    • Sustainable Fashion Production, & Fashion Supply Chain Management​
    • Conscious Fashion Campaigns (Case studies analysis)
    • Business Ethics and CSR

    Why Electives? The goal of Rome Business School is to develop future managers, entrepreneurs, and professionals who are ready to capitalize on the benefits of digitalization, go global, and have a positive impact on society. Electives are ideal tools for students to improve their employability by focusing on high-demand skills. ​
    • Electives assist students in carving out a niche for themselves and becoming more competitive.
    • Electives expose students to courses they might not have encountered otherwise.
    • Electives provide a one-of-a-kind curriculum that fosters life and career skills. ​
    • Elective courses are organized in 5 main areas of interest:
    1. ​Innovation & Growth
    2. Tech & Digitalization
    3. Industry Business Excellence
    4. International Business
    5. Global Electives with RBS School partners

    Practice Lab | In partnership with Valentino Rome Business School Practice Lab is the place where theoretical concepts are put in practice and participants learn through experience. The Lab is run by Valentino managers.
    They will examine different specialist knowledge, work on exercises and network, while sharing their experience and expertise with the students. This Lab is entirely run by Valentino managers with whom you will create strategy to guide customer’s throught the customer’s journey of Valentino products.

    Rome Business School International Bootcamps experiences. During the full week you will experience an intensive and fully immersive business experience, facing challenges, dealing with managers, students and lecturers, and creating your own project that will be presented at the end of the Bootcamp Experience 
    Career and Entrepreneurship Services. Throughout your Master in Fashion and Luxury Management, you will be accompanied and supported by our Career Services team. With over 10 years’ experience in education, we help young talents and managers to build their future, guiding them along the path that best suits their capabilities, desires and professional goals.  
    To give our students the best support achieving their professional objectives, we’ve structured our Career Service into two core areas: 

    Occupational Pathways The Occupational Pathways will help you develop the knowledge, market insights and tools that you need to pursue a successful career in a specific industry. You will benefit from valuable connections with top companies and recruiters. 

    Entrepreneurial Pathways Are you planning to start up your own business or dreaming about becoming the fresh and innovative driving force within an organization? We will equip you with skills and knowledge to discover, test and improve your entrepreneurial skills, develop a business idea and finally launch your own business.

    The master is particularly suitable for those who want to pursue a career in the following roles:
    • Merchandising Manager​
    • Luxury Brand Manager​
    • Luxury Retail Buyer​
    • Store Manager​
    • Visual Merchandiser​
    • Product Manager
    • Market Research Analyst​
    • Luxury Fashion Consultant​
    • Marketing Manager​
    • Creative Director​
    • Area Sales Supervisor​
    • Designer or Stylist
    The salary of out students after the completion of our Global Master in Fashion and Luxury Management increased by an average of 36%.

    Scholarships. Based on their personal profile, experience and proven motivation, the candidate may be awarded a scholarship to partially cover the participation fee. In fact, Rome Business School offers the most deserving candidates the opportunity to benefit from 7 different types of scholarships. These partial economic hedges can consist of 6 months of interest-free financing.
    • Early Bird Enrollment Scholarship.
    • Lifelong Learning Scholarship.
    • Executive Women Scholarship.
    • Academic Excellence Scholarship.
    • Entrepreneurial Grant.
    • Better Managers for a Better World Scholarship.
    • Student Loan Assistance Grant.

    Competition for scholarships increases as the starting date approaches and funds are limited, so it is advisable to apply as soon as possible. 

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