Marketing Analytics (M.A.)
: Degree Master of Arts
Duration of Study
: 3 semesters for applicants with 210 ECTS
3 semesters plus 1 Pre Semester course for applicants with 180 ECTS
: 90, 30 (Pre-Semester)
: University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students
Open Media Master M.A., Specialisation Marketing Analytics (M.A.)
Do you want to become a big data expert for the marketing in all branches of economy? Your job in a company, a research institute or a specialized agency as a marketing analytics manager is to analyse and interpret big data for marketing issues.
The evolution of information technology and especially data storage increased the importance of data based decisions. Marketing is based on customer and market insight data. Data processing and analytics enable decision makers to use different kinds of information mutually for the success of their organizations.
Students acquire necessary skills to identify relevant data sets for marketing decisions. Furthermore, they learn how to collect, structure, and analyze the data. Finally, they develop skills to present the results to different decision making bodies.
The hands on approach to marketing analytics brings current issues of big data and real cases from the media business to the classroom. Established businesses are as important as start-up business for the application of the skills. Students gain expertise in marketing analytics through specialized courses and projects as well as through the topic of their Master’s thesis.
Potential careers with this M.A
Prerequisites and Pre-Semester course
- Data Analyst
- Market Research Expert
- Forecasting Expert
- Marketing Consultant
To begin a master’s programme, you require at least 210 ECTS. If you have completed your bachelor’s degree with 180 ECTS, Macromedia University offers the option of obtaining the extra 30 ECTS needed in a Pre-Semester course.
The Pre-Semester course is an attendance-based course that starts in the winter semester to ensure you can begin the master’s programme in the summer semester without any difficulty.
Your benefits at Macromedia University
Mission and Profile Macromedia University
- Top position in CHE Ranking 2014/15*
- Small classes with intensive, individual supervision
- Globally recognised, state-approved degrees, accredited by FIBAA
- Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide**
- Authentic, practice oriented projects with over 500 well-known companies
- Highly qualified professors and industry insiders as lecturers
- International students from all continents
- Career perspectives in Germany: 18 months visa after successful graduation
- Master’s degree on three days a week (e.g. from Thursday to Saturday)
- Pre-Semester course available online
- Buddy network for international students
- Several Programmes entirely in English
- Campus locations situated in the very centre of Germany’s industrial locations
- Worldwide network of Partner Universities
The Macromedia University is a private international university situated in Germany, offering study programs related to the digitization and globalization of society. The focus is on development programs, in which understanding of media networking, management perspective and creative design plays an important role. While the curriculum applies to the media and communications industry, it is continually expanding in line with the developments in the modern world, and presently comprises many other sectors of the economy. The aim of the college is to educate experts of the future, enabling them to leave their mark on the world via the use of media, interdisciplinary collaboration, intercultural competence, and working in the creative industrial landscapes and the civil society, thus helping shape the economy of the future.
The university aims to offer its students a solid foundation for the demands of the industry they will work in once they graduate. This mission is supported by academic staff dedicated to their profession and the development of new initiatives. While the university provides study programs that equip the students with the required current scientific and practical professional knowledge, it strives towards sustainable, ethical and responsible thinking and acting, thus offering a significant service to the community and broader society.
The aim is to motivate the students to remain lifelong learners, to encourage them to continually pursue excellence and personal development, and to ensure their civil participation in a free, democratic state. In addition to enabling students to develop technical expertise, all staff members strive to promote self-responsibility, community involvement and development of constructive conflict management.
The students thus develop a wide range of abilities, while also being encouraged to think critically and observe phenomena around them from a wide range of perspectives. This social and cultural science perspective is most evident in the Bachelor of Arts and Master of Arts degrees, which offer a solution-oriented management perspective, a psychological view of the individual, as well as a creative and formative complementary perspective.
The university prides itself on its quality teaching staff, all of whom perceive their profession as a vocation, and are thus fully dedicated to the promotion of excellence in everything they do. The objectives and the mission of the university itself are embraced and exemplified through the exemplary performance of its faculty. Thus, the learning experience offered to the students has the skills development as its primary goal. Interdisciplinary exchange with colleagues from diverse fields of expertise, along with interdisciplinary research, further adds to the joy of learning and exploring new horizons.
The university has also forged important partnerships with businesses and corporates, as well as many other citizens and institutions in the society. Its program and initiatives have gained international reputation, owing to the high quality standards and adherence to the requirements of international education and the labor market.
All managers and employees are committed to these principles. Appreciative feedback, clarity, consistency, respect, fairness and willingness to offer and receive criticism, while also being prepared for self-criticism, are the basis for improving leadership skills and the quality of service. The principles of delegation, competence and responsibility are at the core of higher education and administration.
Macromedia program is characterized by following features:
- Knowledge-based and entrepreneurial
- Innovative and framing
- Partnership and personally
- International and cross-linked