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Creative Direction (M.A.)

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  • Contenido
    Creative Direction (M.A.) .

    Academic Degree: Master of Arts
    Duration of Study: 3 semesters for applicants with 210 ECTS // 3 semesters plus 1 Pre Semester course for applicants with 180 ECTS
    ECTS: 90, 30 (Pre-Semester)
    Language:  English
    Application process: University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students

    Open Media Master M.A., Specialisation Creative Direction (M.A.).

    Do you want to play an active role at the interface between the product and its development process?

    A creative director works in the design and entertainment industry, e.g. in advertising, communications design, live communication or the games, film, music, fashion or event industries, and plays an important role at the interface between the product and its development process. Other job titles include art director or lead designer. He or she is responsible for leading the communication and interaction design process as well as for other conceptual tasks.

    A creative director is also a team leader with expertise in graphic or general design, motion graphics and other related fields. This role requires a complex set of skills which cannot only be acquired through a study programme but also needs to be developed through professional work experience in relevant industries. Nevertheless this study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in­depth understanding of management and communication.

    Gaining experience in large teams and projects is important, as a creative director has to oversee and manage projects, make decisions and take on responsibilities so deadlines and budgets can be met. Creative directors need to enable the teams they lead to come up with the best, most creative ideas. In order to do this, he or she needs to learn fast and incorporate team members’ ideas and strategies into project solutions.

    Macromedia is the only university in Germany to offer such a comprehensive programme combining management, leadership and design. All lecturers are highly qualified and experienced in relevant industries.

    Prerequisites and Pre-Semester course.

    To begin a master’s programme, you require at least 210 ECTS. If you have completed your bachelor’s degree with 180 ECTS, Macromedia University offers the option of obtaining the extra 30 ECTS needed in a Pre-Semester course.

    The Pre-Semester course is an attendance-based course that starts in the winter semester to ensure you can begin the master’s programme in the summer semester without any difficulty.

    Your benefits at Macromedia University.
    • Top position in CHE Ranking 2014/15* 
    • Small classes with intensive, individual supervision 
    • Globally recognised, state-approved degrees, accredited by FIBAA 
    • Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide** 
    • Authentic, practice oriented projects with over 500 well-known companies 
    • Highly qualified professors and industry insiders as lecturers 
    • International students from all continents 
    • Career perspectives in Germany: 18 months visa after successful graduation 
    • Master’s degree on three days a week (e.g. from Thursday to Saturday) 
    • Pre-Semester course available online 
    • Buddy network for international students 
    • Several Programmes entirely in English 
    • Campus locations situated in the very centre of Germany’s industrial locations 
    • Worldwide network of Partner Universities
    Macromedia University of Applied Sciences follows these developments in its capacity as a university and conceives itself as a place for reflecting on all aspects of media society. Our courses of study cover the broad spectrum of modern media careers, from management and content jobs such as journalism, to the creative fields of design, gaming and film and television. Our teaching is informed by the core idea of training students to the highest level professionally, but also giving them individual support in their personal development.

    Mission and Profile Macromedia University:

    The Macromedia University is a private international university situated in Germany, offering study programs related to the digitization and globalization of society. The focus is on development programs, in which understanding of media networking, management perspective and creative design plays an important role. While the curriculum applies to the media and communications industry, it is continually expanding in line with the developments in the modern world, and presently comprises many other sectors of the economy. The aim of the college is to educate experts of the future, enabling them to leave their mark on the world via the use of media, interdisciplinary collaboration, intercultural competence, and working in the creative industrial landscapes and the civil society, thus helping shape the economy of the future.
     
    The university aims to offer its students a solid foundation for the demands of the industry they will work in once they graduate. This mission is supported by academic staff dedicated to their profession and the development of new initiatives. While the university provides study programs that equip the students with the required current scientific and practical professional knowledge, it strives towards sustainable, ethical and responsible thinking and acting, thus offering a significant service to the community and broader society.
    The aim is to motivate the students to remain lifelong learners, to encourage them to continually pursue excellence and personal development, and to ensure their civil participation in a free, democratic state. In addition to enabling students to develop technical expertise, all staff members strive to promote self-responsibility, community involvement and development of constructive conflict management.
     
    The students thus develop a wide range of abilities, while also being encouraged to think critically and observe phenomena around them from a wide range of perspectives. This social and cultural science perspective is most evident in the Bachelor of Arts and Master of Arts degrees, which offer a solution-oriented management perspective, a psychological view of the individual, as well as a creative and formative complementary perspective.
     
    The university prides itself on its quality teaching staff, all of whom perceive their profession as a vocation, and are thus fully dedicated to the promotion of excellence in everything they do. The objectives and the mission of the university itself are embraced and exemplified through the exemplary performance of its faculty. Thus, the learning experience offered to the students has the skills development as its primary goal. Interdisciplinary exchange with colleagues from diverse fields of expertise, along with interdisciplinary research, further adds to the joy of learning and exploring new horizons.
     
    The university has also forged important partnerships with businesses and corporates, as well as many other citizens and institutions in the society. Its program and initiatives have gained international reputation, owing to the high quality standards and adherence to the requirements of international education and the labor market.
     
    All managers and employees are committed to these principles. Appreciative feedback, clarity, consistency, respect, fairness and willingness to offer and receive criticism, while also being prepared for self-criticism, are the basis for improving leadership skills and the quality of service. The principles of delegation, competence and responsibility are at the core of higher education and administration.
     
    Macromedia program is characterized by following features:
    •     Knowledge-based and entrepreneurial
    •     Innovative and framing
    •     Partnership and personally
    •     International and cross-linked

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