Sport Marketing (M.A.)

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  • Contenido
    Sport Marketing (M.A.)

    Academic
    : Degree Master of Arts
    Duration of Study: 3 semesters for applicants with 210 ECTS
    3 semesters plus 1 Pre Semester course for applicants with 180 ECTS
    ECTS: 90, 30 (Pre-Semester)
    Language: English
    Application process: University/B.A. degree with at least 180 ECTS and an average grade of at least 2.5, TOEFL test (at least 81 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable, curriculum vitae – signed personally, letter of recommendation (by your lecturer or employer), personal motivation statement, personal interview with a selection panel/skype interview for international students

    Open Media Master M.A., Specialisation Sport Marketing (M.A.).

    Do you want to become a manager for sports organizations and events
    ?

    Nowadays sports organizations turn over billions of Euros whereas others rely on volunteers. The industry is multifaceted and emotional. Fandom is constitutive for the industry and not a marketing target. A variety of characteristics makes it necessary to take a deeper look behind the scenes instead of applying existing models from other industries to the sports business.

    The sports industry is more than entertainment. Students acquire sound knowledge about the characteristics of the sports business and the differences to others industries. They learn how to modify existing theories and models as well as how to apply their knowledge to challenges of the day to day business.

    As a student you are not exclusively trained for the sports business. Your challenge is to understand and to make use of models and case studies for different environments. You will gain the expertise to work in the field of marketing for sports organizations as well as in the field of marketing with sports organizations for all types of companies.

    Potential careers with this M.A:
    •     Sport Marketing Consultant
    •     Sport Marketing Manager
    •     Brand Manager
    •     Sponsoring Manager
    Prerequisites and Pre-Semester course:

    To begin a master’s programme, you require at least 210 ECTS. If you have completed your bachelor’s degree with 180 ECTS, Macromedia University offers the option of obtaining the extra 30 ECTS needed in a Pre-Semester course.
    The Pre-Semester course is an attendance-based course that starts in the winter semester to ensure you can begin the master’s programme in the summer semester without any difficulty.

    Your benefits at Macromedia University:
    •     Top position in CHE Ranking 2014/15*
    •     Small classes with intensive, individual supervision
    •     Globally recognised, state-approved degrees, accredited by FIBAA
    •     Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide**
    •     Authentic, practice oriented projects with over 500 well-known companies
    •     Highly qualified professors and industry insiders as lecturers
    •     International students from all continents
    •     Career perspectives in Germany: 18 months visa after successful graduation
    •     Master’s degree on three days a week (e.g. from Thursday to Saturday)
    •     Pre-Semester course available online
    •     Buddy network for international students
    •     Several Programmes entirely in English
    •     Campus locations situated in the very centre of Germany’s industrial locations
    •     Worldwide network of Partner Universities
    Mission and Profile Macromedia University:

    The Macromedia University is a private international university situated in Germany, offering study programs related to the digitization and globalization of society. The focus is on development programs, in which understanding of media networking, management perspective and creative design plays an important role. While the curriculum applies to the media and communications industry, it is continually expanding in line with the developments in the modern world, and presently comprises many other sectors of the economy. The aim of the college is to educate experts of the future, enabling them to leave their mark on the world via the use of media, interdisciplinary collaboration, intercultural competence, and working in the creative industrial landscapes and the civil society, thus helping shape the economy of the future.
     
    The university aims to offer its students a solid foundation for the demands of the industry they will work in once they graduate. This mission is supported by academic staff dedicated to their profession and the development of new initiatives. While the university provides study programs that equip the students with the required current scientific and practical professional knowledge, it strives towards sustainable, ethical and responsible thinking and acting, thus offering a significant service to the community and broader society.
    The aim is to motivate the students to remain lifelong learners, to encourage them to continually pursue excellence and personal development, and to ensure their civil participation in a free, democratic state. In addition to enabling students to develop technical expertise, all staff members strive to promote self-responsibility, community involvement and development of constructive conflict management.
     
    The students thus develop a wide range of abilities, while also being encouraged to think critically and observe phenomena around them from a wide range of perspectives. This social and cultural science perspective is most evident in the Bachelor of Arts and Master of Arts degrees, which offer a solution-oriented management perspective, a psychological view of the individual, as well as a creative and formative complementary perspective.
     
    The university prides itself on its quality teaching staff, all of whom perceive their profession as a vocation, and are thus fully dedicated to the promotion of excellence in everything they do. The objectives and the mission of the university itself are embraced and exemplified through the exemplary performance of its faculty. Thus, the learning experience offered to the students has the skills development as its primary goal. Interdisciplinary exchange with colleagues from diverse fields of expertise, along with interdisciplinary research, further adds to the joy of learning and exploring new horizons.
     
    The university has also forged important partnerships with businesses and corporates, as well as many other citizens and institutions in the society. Its program and initiatives have gained international reputation, owing to the high quality standards and adherence to the requirements of international education and the labor market.
     
    All managers and employees are committed to these principles. Appreciative feedback, clarity, consistency, respect, fairness and willingness to offer and receive criticism, while also being prepared for self-criticism, are the basis for improving leadership skills and the quality of service. The principles of delegation, competence and responsibility are at the core of higher education and administration.
     
    Macromedia program is characterized by following features:
    •     Knowledge-based and entrepreneurial
    •     Innovative and framing
    •     Partnership and personally
    •     International and cross-linked

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