Fashion Styling - Spring Semester.
Semestral Course - Florence.
Start date: February 2017
Duration: 4 months
The Fashion Styling course provides students with the skills and tools to interpret trends and values in the fashion manufacturing supply chain. The program focuses on developing aims to develop strategies of Fashion Styling and Fashion Communication in order to transfer the intangible values of the artifact to the contemporary global market. The Fashion Stylist must be able to critically analyze and develop the key content to be communicated that includes the selection appropriate media and creation of both print and digital promotional campaigns.
The Fashion stylist plays an important role in fashion publications for both print and digital formats as well as in industry-related marketing and press offices. This profession includes such positions as Visual Merchandiser, Trend Forecaster, Fashion Event Planner, Fashion Blogger and Social Media Manager in the Fashion and Fashion-related industries.
Who should attend?
This course is for students and young professionals with qualifications from upper secondary school interested in a multifaceted career in the fashion industry.
The primary objective of the Fashion Stylist course is to prepare the student to be able to develop a creative interpretation of fashion trends in line with the current “lifestyle”.
Students will learn how to understand product values and manufacturing excellence, select and define the key products values and fashion content, develop communication skills and develop the ability to present a fashion styling project and contemporary visual merchandising strategy.
The course covers the history of Fashion in order to both identify trends and understand the communication processes. The program presents a specific focus on artisanship, especially related to the “Made in Italy” supply chain and approach to design. The evolution of trends and styles are presented through of historical, cultural, social and economic relevance in order to provide the foundation in order to develop the necessary skill set to understand and analyze the contemporary fashion system.
The student will learn how to use video making software as well photography and video editing techniques. In addition, students will learn how to analyze the different “video languages” and the influence and role of new media in the fashion system. The course will provide students with critical analytical skills about contemporary trends related to video production, understanding the key contents and design techniques. Moreover, the program will provide technical and methodological skills in visual design, in particular how to use graphic design programs to create a custom publication, a portfolio graphics and multimedia projects.
Based on an analysis of the trade press, the student will learn how to create a narrative, written and visual styling and communication project, taking into consideration the appropriate styles and brand identity. The analyzed case studies aim to define the importance of choosing the appropriate expressive language, as well as semiotic codes, the principles of marketing and the appropriate communication processes - from paper to web and new digital tools. Interacting with other artistic disciplines and developing creativity processes, students learn the whole process of fashion styling, from preliminary research to final project.
As part of the project in the classroom, students have the opportunity to visit showrooms and interact directly with industry professionals.
Credits: 15 US - 25 ECTS
History of Fashion 2.
This course investigates developments in the history of contemporary fashion, so as to identify trends in the fashion system and how it communicates. The evolution in trends and styles is tackled from an historical, cultural, social and economic standpoint, providing students with the tools they need to understand fashion’s contemporary relevance, highlight its mechanisms and identify its key personalities and salient phenomena.
Video Language + Digital events.
In addition to learning how to use video design programs and the most important techniques of video shooting and editing, this course analyses the aesthetic codes, the many different languages of the video medium and the influence exerted on perception and use of the fashion system. Students acquire the ability to exercise critique about the phenomena related to video production, translating the codes of their contents and understanding the techniques used to make them.
Fashion stylist and digital communication.
The purpose of the methods and processes available for visual design is to communicate and present complete projects. By providing students with a series of technical and methodological skills, the course teaches them to use the principle graphic design programs to create a customised book, a portfolio and multimedia graphic projects.
Starting out from an analysis of the trade press and by responding to specific questions, students are now expected to create a narrative, both written and visual, that takes styles and brand identities into due account. The resulting case studies highlight the importance of choosing the right expressive language, semiotic codes, principles of marketing and mechanisms for using communications – from hard copy to the web and new digital tools.
Fashion styling + communication and visual merchandising.
In this course, students learn to understand and apply the entire process of designing, from the preliminary research to the finished product. Experimenting with interacting with other artistic disciplines and developing their own creativity, they learn to work autonomously. The porpose of this course is to develop student's ability to make an original, creative interpretation of elements in contemporary lifestyles, so as to propose a contemporary view of them in a fashion styling and visual merchandising project.