Italian contemporary design and trends - Spring Semester.
Semestral Course - Milan.
Start date: February 2017
Duration: 15 weeks
The Spring Italian Contemporary Design and Trends semester program is designed to offer participants a practical study of Italian design, revolving around a number of shows and fairs that exhibit the best of the Italian design system: the Salone del Mobile furniture show in Milan and the Design Week that follows; the Salone Satellite, Euroluce, International Bathroom Exhibition and the International Home Furnishings Expo.
Throughout the semester, students will be engaged in developing technical and critical skills in the classroom and inside the main trade fairs that highlight the Italian design experience.
The initial focus of the program is to prepare students for these events, so that they can perceive the aspects of design, expressive languages, trends, materials and colors, and company brand values. During the trade fair visits students gather information, images, perceptions and materials in order to produce and present an in-depth analysis of design trends.
The objective of the “trend” semester is to deepen the students’ understanding of the “Italian design system” from the management and design methodology perspective. Course content and site visits focus on building a solid analytical and theoretical base, in order to interpret and understand trends.
Students enrolling in semester programs at the IED have the option to extend to a full Academic Year program by adding an additional semester either in the same field or different discipline or they can opt for the Two City Option by enrolling in an additional semester at another location offering semester programs. Currently only Florence and Milan offer this option.
This semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspectives. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by assisting credit transfer in collaboration with the student’s home institution.
Duration and attendance: 15 weeks full time.
The instructor will introduce, analyze, compare, contrast, and juxtapose the profile and the work of painters, photographers, sculptors, performance and video artists who use a variety of media, materials, tools, and processes to create their work. Lectures will be complimented by site visits to galleries and exhibitions.
Provide students with the analytical, cultural and economic tools needed to identify and analyze trends in design. The course prepares students for the Milano Design Week by providing an investigative methodology. The course includes a theoretical section, to define methods of analysis and verification of the main macro and micro trends in design and interior design. The final exam is a research project focused on a single brand of the furniture industry considered a "trend setter".
The course objective is to structure a comprehensive research project on a major macro and micro trend that emerged during the Milan Design Week. Beginning with an analysis of what was presented during the course is developed through classroom exercises intended to develop a complete mapping of the main design and interior design trends. The areas analyzed will focus on home design, retail shop and design, entertainment design. At the end of the course students will present a comprehensive trend book relating encompassing these experiences.
Explores the impressive choice of materials available to designers, analyzing new materials and surface finishes in the workshop and visiting the showrooms of the most important Italian producers.
Explores contemporary trends and design languages, which will be investigated via showroom visits and lectures. Lectures will focus on the contemporary domestic life, initially deepening various typologies of houses which underline different lifestyles. The purpose of this first assignment is to understand that the design of a physical space influences the mental state of the occupants. Attention will be focused on contemporary furniture trends, which define the needs and desires of the occupants, not only from a practical and functional point of view but also emotional. The physical environment will be read through the analysis of the contemporary production of furniture and design languages, focusing on shapes and forms, colors, textures, materials. Students will create a book of trends; magazines, catalogues. Showrooms walks will be used as research tools for the final presentation.