Fashion Marketing - Fall Semester - Florencia - Italia - IED Istituto Europeo di Design - sede Florencia - I41810

Home>Cursos>Marketing>Florencia>Fashion Marketing - Fall Semester - Florencia - Italia
Fashion Marketing - Fall Semester
Método: Presencial
Tipo: Cursos
Enlaces Patrocinados

Solicita información sin compromiso
IED Istituto Europeo di Design - sede Florencia

Fashion Marketing - Fall Semester - Florencia - Italia

Apellido paterno
Apellido materno
Lada Ej: 234
Teléfono Fijo Ej: 49799999
Mi teléfono es:
Otro teléfono
Lada Ej: 234
Teléfono Fijo Ej: 49799999
Mi teléfono es:
Mes de inicio
Para enviar la solicitud debes aceptar la política de privacidad
* Campos obligatorios

En breve un responsable de IED Istituto Europeo di Design - sede Florencia, se pondrá en contacto contigo para informarte.
Por favor, rellena todos los campos correctamente

Analisis de Educaedu

Luciana Consiglio
Fashion Marketing - Fall Semester
  • Modalidad de impartición

    El curso se imparte de manera presencial.

  • Número de horas

    La cursada se extiende durante 15 semanas.

  • Titulación oficial

    El IED brinda a sus estudiantes un certificado del instituto.

  • Valoración del Programa

    El programa del curso Fashion Marketing ofrecido por el IED propone un recorrido por la historia de la industria de la moda y el diseño para luego adentrarse en el concepto de marketing de la moda y brindar herramientas digitales, tecnológicas y tradicionales indispensables para que un proyecto tenga éxito.
    Con el propósito de formar profesionales creativos y con un amplio conocimiento del mercado, también tendrán la posibilidad de mantener contacto con profesionales de la industria de la moda y el diseño que trabajan hace años con el instituto persiguiendo el mismo objetivo, por lo que compartirán su perspectiva, sus experiencias y los consejos que tengan para brindar a los estudiantes la mejor formación posible para destacarse en el área.

  • Precio del curso

    Consultar al centro educativo.

  • Dirigido a

    Participan de esta propuesta tanto estudiantes como graduados y profesionales interesados en aprender nuevas herramientas sobre marketing de la moda.

  • Empleabilidad

    Al finalizar la cursada, el estudiante podrá ejercer como profesional en equipos de marketing de diversos tipos de emprendimiento orientados a la moda.

Fashion Marketing - Fall Semester - Florencia - Italia Comentarios sobre Fashion Marketing - Fall Semester - Florencia - Italia
Fashion Marketing - Fall Semester.

Semestral Course - Florence.

Start date: September 2017
Duration: 15 weeks
Attendance: full-time
Language: English

The Fashion Marketing semester program at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.

The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Marketing semester program has partnered with LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers.


The Fashion Marketing semester program focus is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester. Important courses and topics such as branding and fashion marketing, which are the bases for the creation of effective and strategic marketing plans, coherent brand philosophy and image construction and ultimately good sales will be thoroughly covered in the classroom as well as utilized in student project work and presentations.

Fashion Marketing course Highlight: Fashion Marketing “Ken Scott Study” - The 2011 class project was an analysis of the Ken Scott brand. Students prepared and presented a re-launch of the brand. As part of the project, students met with a designer from Ken Scott, had access to the company archives and gave their final presentations for a member of the Ken Scott international marketing team.

This Fahion Marketing semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.


Academic Program.

Communication And Advertising.
Prerequisites: Fashion Communication, Communication basics or equivalent The role of advertising in communication strategies; study of types of advertisement, media and message and how they combine into cohesive communication for fashion companies and products.

Digital Communication I
The opportunities offered by new information technologies and communication have brought to a convergence of media of telecommunications and of information regarding fashion projects.

Fashion Events.
The course will cover step by step how to organize a fashion event. We will analyze all the stakeholders that part of a complex net of interests involved in such events: the artists, press and media, sponsors, public institutions, general public, the team, etc.
We will also cover an essential point on an organization event company: the human aspect- the people, it’s leadership, decision making, the team cohesion, etc.

Fashion Marketing I.
The course offers the basics of marketing in both theoretical and technical terms. From theories and strategies to aid comprehension of commercial contexts to the role of advertising businesses in the establishment of a fashion brand.

Semiotics For Fashion
The course concentrates on clothing and its expressive and semiotic components, including how it is represented in different systems. Fashion is interpreted as a story regulated by a specific code that makes it different from every other phenomenon of communications.

Trend Forecasting.
The study of trends and their origins and predictions; based on cultural and economic factors, participants study the colors, materials and styles that are upcoming and relevant to the renewal of fahion.

Orientation & Foundation, Brand Strategy, Brand Expression, Trends, Guidance, Brand Identity, Semiotics for Branding, Verbal Branding & Naming, Branding focus, Lovemarks, Branding the worldwide perspective, Brand Engagement.
Otra formación relacionada con Cursos de Marketing: